‘Whose world are you?’ asks the Bedfordshire, Cambridgeshire and Hertfordshire Road Policing Unit in new biker safety campaign

The Bedfordshire, Cambridgeshire and Hertfordshire (BCH) Road Policing Unit have launched their 'Who

The Bedfordshire, Cambridgeshire and Hertfordshire (BCH) Road Policing Unit have launched their 'Whose world are you?' road safety campaign. Here’s Stuart. He rides a Honda Hornet and he means the world to his girlfriend Emma. - Credit: Archant

Whose world are you?

Steve means the world to his daughter Molly.

Steve means the world to his daughter Molly. - Credit: Archant

That’s the question police are asking bikers as part of a new road safety campaign to encourage them to take a little extra care on the roads.

The campaign delivers the message to bikers that to the world they’re just one person, but to one person they’re the world - and encourages them to share pictures of them with that person on social media with the hashtag #WhoseWorldAreYou.

John means the world to his daughter Sadie.

John means the world to his daughter Sadie. - Credit: Archant

The campaign also aims to make riders more meaningful to other motorists so they are more likely to see them on the road by showing them the person behind the helmet, demonstrating that bikers are a range of people, with names, personalities and families, just like car drivers.

PC Simon Burgin, from Bedfordshire, Cambridgeshire and Hertfordshire (BCH) Road Policing Unit, said: “Motorcyclists are among the most vulnerable road users and this is why it is so important that they remain alert on the road and mindful of their own safety.

Jock and Else mean the world to each other.

Jock and Else mean the world to each other. - Credit: Archant


You may also want to watch:


“Last year four motorcyclists were killed and 47 seriously injured on Cambridgeshire roads.

“You can never be too good and I encourage all motorcyclists to continue to train throughout their riding years and not just stop once they have passed their bike test.

Emma rides pillion. She means the world to her boyfriend Stuart.

Emma rides pillion. She means the world to her boyfriend Stuart. - Credit: Archant

Most Read

“Over the coming weeks, as the weather improves, we expect to see an influx of bikers returning to the roads. Drivers are reminded of the importance of watching out for bikers and to always look carefully when pulling out of junctions, manoeuvring and changing lanes.

“We want the roads to be a safe place for everyone and ask that all road users help us to achieve this.”

Josh and Peter are brothers and they mean the world to each other.

Josh and Peter are brothers and they mean the world to each other. - Credit: Archant

Matt Staton, from the Cambridgeshire and Peterborough Road Safety Partnership, said: “We are very pleased to support this campaign and encourage people to get involved by sharing their photos on social media.

“We are committed to reducing the number of serious and fatal collisions on the county’s roads and I would urge everyone to play their part by looking out for one another.”

Patricia means the world to her husband Aaron.

Patricia means the world to her husband Aaron. - Credit: Archant

Ben means the world to his dog Rex.

Ben means the world to his dog Rex. - Credit: Archant

Kieran means the world to his fiancé Trish.

Kieran means the world to his fiancé Trish. - Credit: Archant

Here’s Cambs Police DPCC Andy Coles. He means the world to his wife Louise.

Here’s Cambs Police DPCC Andy Coles. He means the world to his wife Louise. - Credit: Archant

Andrzej means the world to his son Marcin.

Andrzej means the world to his son Marcin. - Credit: Archant

Tim means the world to his dad Pat.

Tim means the world to his dad Pat. - Credit: Archant

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus