‘Whose world are you?’ asks the Bedfordshire, Cambridgeshire and Hertfordshire Road Policing Unit in new biker safety campaign

Steve means the world to his daughter Molly. (Image: Archant)

That’s the question police are asking bikers as part of a new road safety campaign to encourage them to take a little extra care on the roads.

The campaign delivers the message to bikers that to the world they’re just one person, but to one person they’re the world - and encourages them to share pictures of them with that person on social media with the hashtag #WhoseWorldAreYou.

John means the world to his daughter Sadie. (Image: Archant)

The campaign also aims to make riders more meaningful to other motorists so they are more likely to see them on the road by showing them the person behind the helmet, demonstrating that bikers are a range of people, with names, personalities and families, just like car drivers.

PC Simon Burgin, from Bedfordshire, Cambridgeshire and Hertfordshire (BCH) Road Policing Unit, said: “Motorcyclists are among the most vulnerable road users and this is why it is so important that they remain alert on the road and mindful of their own safety.

Jock and Else mean the world to each other. (Image: Archant)

“Last year four motorcyclists were killed and 47 seriously injured on Cambridgeshire roads.

“You can never be too good and I encourage all motorcyclists to continue to train throughout their riding years and not just stop once they have passed their bike test.

Emma rides pillion. She means the world to her boyfriend Stuart. (Image: Archant)

“Over the coming weeks, as the weather improves, we expect to see an influx of bikers returning to the roads. Drivers are reminded of the importance of watching out for bikers and to always look carefully when pulling out of junctions, manoeuvring and changing lanes.

“We want the roads to be a safe place for everyone and ask that all road users help us to achieve this.”

Josh and Peter are brothers and they mean the world to each other. (Image: Archant)

Matt Staton, from the Cambridgeshire and Peterborough Road Safety Partnership, said: “We are very pleased to support this campaign and encourage people to get involved by sharing their photos on social media.

“We are committed to reducing the number of serious and fatal collisions on the county’s roads and I would urge everyone to play their part by looking out for one another.”

Patricia means the world to her husband Aaron. (Image: Archant)

Ben means the world to his dog Rex. (Image: Archant)

Kieran means the world to his fiancé Trish. (Image: Archant)

Here’s Cambs Police DPCC Andy Coles. He means the world to his wife Louise. (Image: Archant)

Andrzej means the world to his son Marcin. (Image: Archant)

Tim means the world to his dad Pat. (Image: Archant)