Police have urged Cambridgeshire residents not to call the number for non-policing issues after fielding calls asking where the St Neots tip is, complaining about an aerial outside their home, and another call in which a person asked for a plumber. On Monday (April 16) police launched a tweetathon on the social media site Twitter to highlight some of the inappropriate calls to 101. Tracy Blackwood, police service centre manager, said: People should not misuse the number 101 and remember, when the dangers gone dial 101. Call operators are receiving calls about non-police issues and potentially keeping other people on hold who do have a police matter that needs dealing with. Two weeks ago Cambridgeshire polices old 0345 number was switched off and 101 made the only non-emergency number. Tracy added: The number change does not affect the way calls are handled and non-emergency calls will continue 24 hours a day, seven days a week. People should continue to call 999 when an immediate response is needed, for example if a crime is happening, someone suspected of a crime is nearby, or someone is in danger.