The litter-pick was organised by McDonalds and the Keep Britain Tidy group and included staff from McDonalds at Caxton Gibbet, members of Yelling Parish Council and volunteers. The team came together to spruce up the village High Street and the surrounding verges, ditches and side roads. As well as the bags of rubbish, they found an old carpet, wheel trims and even a kitchen appliance. The Love Where You Live campaign is now in sixth year and was set up to encourage communities to take action and work together to tackle litter in their area. McDonalds says its staff patrol the streets outside their restaurants at least three times a day to collect all litter that has been discarded, regardless of its origin.