NHS Blood and Transplant is now urging more people in Cambridgeshire to tell their families that they want to save lives through organ donation.Last year, 73 people in Cambridgeshire had their lives saved by a transplant. If more people agreed to donate, the organisation says more lives would be saved in Cambridgeshire and around the country. Although the number of donors is increasing, and the waiting lists are reducing, there are about 6,000 people waiting for a lifesaving organ transplant across the UK. During Organ Donation Week (September 3-9), the NHS is urging families to talk about donation. Councils and organisations around the country are lighting prominent buildings pink, which is the colour of the modern donor card, in support of the countrys organ donation campaign. Anthony Clarkson, interim director of organ donation and transplantation for NHS Blood and Transplant, said: Its tragic that so many people from Cambridgeshire have died waiting for a transplant what is shocking is that many of those lives could have been saved, had more families agreed to donate organs. People are dying every day because some families are not talking about donation. We need more families in Cambridgeshire to say yes to organ donation, so that more lives can be saved. He added: We all know that organ donation legislation will change to a deemed consent system in England and Scotland in future years but the harsh fact is people are dying right now waiting for an organ and it will still be important for people to know your decision. We dont want people to die because of a fatal complacency that because you know you want to be an organ donor you presume your loved ones know it too. Please, let your family know your decision and ask them if they want to be donors. Dont leave your family guessing what you would have wanted to happen. We know that many families feel enormous pride and comfort at knowing that their relative went on to save lives through the gift of organ donation. Nationally, around three people die a day in need of an organ. You can register at www.organdonation.nhs.uk.