Staff at Cineworld in St Neots and Huntingdon are taking part in a cycling challenge to raise money for the Children in Need charity.

The teams, along with colleagues across the country, are cycling the distance between all 95 Cineworld cinemas on exercise bikes which have been placed in the reception areas to allow customers to join in and make donations.

There are other fundraising activities, including 'guess the name of the bear' competition and during half-term week, all the proceeds from three junior films will be donated to the charity. Children in Need merchandise is also on sale at the cinemas.

"We are very proud to be supporting Children in Need and people seem to be enjoying getting involved," said St Neots Cineworld's operational manager Gary Deer.

INFO: To book tickets for the junior films, go to: www.cineworld.com and to make a donation to the Cineworld fund, visit: JustGiving.com/company/Cineworld.

Pictured are Gary Deer (operational manager) and Sue Martin (team member).