St Neots Town Football Club has decided to use its biggest game since 1966 to highlight the mental health challenges faced by the wider community.
The club will give match sponsorship to the charity Mind and will promote their services including the ‘STOP Suicide’ campaign and the forthcoming World Mental Health day on October 10.
The match, which is an Emirates FA Cup third qualifying tie with Coalville Town is on Saturday (October 6) at the club’s home ground and the kick-off is at 3pm.
This is the first time the club has reached this stage of the competition since 1966 when they played Walsall away in the first round proper.
The club’s commercial director, Gary Atyes, said: “This match gives us a much greater level of both public and media awareness, and although we could just see it as a chance to earn much-needed commercial revenue, the club has recently changed its focus to become more community led.
“The new board of directors want to use the added attention the game will receive to help our community, and our growing fan base.”