St Ives pays homage to its history with new sign

The sign, which shows the quayside as it was in the 17th or 18th century.

The sign, which shows the quayside as it was in the 17th or 18th century. - Credit: Archant

St Ives has taken its next step in its bid to attract more shoppers and tourists to the town.

A bright new sign – showing the quayside, as it was in the 17th or 18th century, filled with activity as a sea-going ship docks close to the town bridge – has been put up on a building in The Quay as part of the area’s re-branding. The historic parts of St Ives have been renamed the Riverport area as the Town Team builds on the town’s best assets with a view to increasing footfall in the town centre.

Town Team Riverport spokesman John Souter said: “This is the first step to help increase footfall into our town centre. More signage will appear around the town, a new website hub will increase enquiries to our existing sites, which will be linked, and we will attract attention with exhibitions, discovery days and re-enactment events – all designed to promote the town.

“We will encourage businesses to take advantage of the opportunities the Riverport concept will offer.”