St Ives has taken its next step in its bid to attract more shoppers and tourists to the town.

A bright new sign - showing the quayside, as it was in the 17th or 18th century, filled with activity as a sea-going ship docks close to the town bridge - has been put up on a building in The Quay as part of the area's re-branding. The historic parts of St Ives have been renamed the Riverport area as the Town Team builds on the town's best assets with a view to increasing footfall in the town centre.

Town Team Riverport spokesman John Souter said: "This is the first step to help increase footfall into our town centre. More signage will appear around the town, a new website hub will increase enquiries to our existing sites, which will be linked, and we will attract attention with exhibitions, discovery days and re-enactment events - all designed to promote the town.

"We will encourage businesses to take advantage of the opportunities the Riverport concept will offer."