New chair appointed for Visit Cambridge tourism service

New chair for Cambridge tourism service Natasha Woollard. Photo: Submitted

New chair for Cambridge tourism service Natasha Woollard. Photo: Submitted - Credit: Archant

A new chair has been announced for the Cambridge tourism service.

Natasha Woollard has took over the helm of Visit Cambridge & Beyond (VCB).

She is currently assistant director of operations for the National Trust’s East of England region.

“I am delighted and honoured to have been selected for this role, having been an active board member since the early 2017,” she said.

“Cambridge and its surrounding areas have a fantastic tourism proposition. There are great economic benefits to be gained by improving the visitor experience and encouraging visitors to stay long enough to explore the areas around the city itself but there are also huge challenges in the volume of visitors coming to this small city.”

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Prior to working for the National Trust Natasha worked for Historic Royal Palaces, most recently as Head of Kensington Palace and Kew Palace.

She led the operational teams at both venues in evolving their customer service into a five-star visitor experience, transforming visitor numbers through a £12million capital project.

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