It was a case of saddling up and pedalling through the pain for a company’s 50-mile bike challenge.

On Saturday, staff from Kimbolton independent financial advisers Beacon Wealth Management Ltd cycled from the Market Square in St Neots to BBC Radio Cambridgeshire in Cambridge and back.

Office manager Pippa Ellis and her husband Steve Ellis, client account manager Leigh Eeles and her partner Barry George, and investment assistant Rachel Ashdown were seen off on their journey by St Neots mayor, Councillor Andrew Hansard. They were also cheered on by other team members who helped towards the current fundraising total of £1,001 for Children in Need by collecting money on the day.

It took them two hours and six minutes to reach the studio, and they had a chance for an interview, photos, and some light refreshments before it was time for the next leg of the trip.

They returned to St Neots having completed the challenge in four hours and 42 minutes, which included stopping to quickly repair a puncture 10 minutes after leaving the BBC studios. They smashed their fundraising target of £300, and the team thanked everyone for the support they received to get there. It is also the company's sixth consecutive year of having Pudsey visit them, so he can be taken around schools, clubs, and businesses, and help boost fundraising efforts. He will be making more appearances until Thursday (November 6).

Mrs Ellis said: "Although we are all a little saddle sore, it was a great achievement - we all helped each other through the ride.

"Going over £1,000 in sponsorship really made it worthwhile and the support has been fantastic - there is even talk of training for a big ride again next year. The cycling bug has certainly stayed at Beacon."