All Natural Soap scooped three prestigious accolades at the fourth annual FreeFrom Skincare Awards. Founder Eliza Riddell, 34, of High Street, Kimbolton, said: Im incredibly proud that our small brand has received such national acclaim. Its amazing that with just two members of staff we have beaten off the big players, such as Neals Yard, to win the FreeFrom Achievement Award. Eliza decided to set up the business in 2012 with the help of her partner Jon Duckett after she spent years of soaps affecting her sensitive skin. She said: I am a testing ground for the product which is one of the reasons we set it up and I really love making the products. The pair have also been awarded with two gold accolades at the Green Parent Magazine Natural Beauty Awards. The company were presented with the awards for their minty fresh scrub and oatmeal soother soaps in the body and bath category. Eliza believes that the secret to their success is that they take extra care to produce the soap and are able to tailor products to suit their customers. People seem to like what I have been doing and if they say what about if Ive got this problem and I try to make soap for it, said Eliza.