The mapping issue means that a simple search on Google mobiles site for a shop or pub will offer potential customers businesses in Huntingdon and Cambridge. Carole Pitts, who owns Serendipity Counselling in St Ives, said: I use my smart phone quite a lot to find the nearest shops to where I am, but if you search for my business using the location, it directs you elsewhere. Its difficult enough in these times to be a small business but this just makes it harder. A similar issue arises when searching for St Ives in the desktop version of Google Maps the seaside resort is the default option. Jane Bowd, town centre manager, told The Hunts Post: Its a massive insult to the town and it needs to be sorted. We also have the problem where if you search for hotels, you are directed to St Ives in Cornwall. A spokesman said: Google is committed to providing our users with the richest, most up-to-date maps possible. We have built our map from a wide range of authoritative sources and have used satellite, aerial, and Street View imagery. We have introduced the Report a problem tool that enables users to directly communicate with us about any updates they think need to be made to our maps.