NEW MARKET: A St Ives pharmaceutical company has broken the Irish market with its specialist foot cream.

Dermatonics Limited, based in Bramley Road, has signed a distribution agreement with Pamex Limited to supply Dermatonics Once Heel Balm for prescriptions, which is the only once-a-day specialist foot cream on the UK Drug Tarrif.

Greg Andrell, Dermatonics owner, said: "It's fantastic for us to break into another international market with a great distributor."

The cream is designed to help diabetics with foot problems to prevent ulcerations and is already exported to Hungary, Latvia, Lithuania, Serbia, Malta, Cyprus and Denmark as well as the UK.

Mr Andrell, who started the company three years ago, has spent this week meeting representatives of Arab Health supply the Middle East, where 25 per cent of people have diabetes.