Have you herd about this new shop?

A NEW butcher's shop and delicatessen in St Ives used a pantomime cow as a publicity stunt for its opening last week.

Day's of St Ives, opened in Crown Street, St Ives, on Friday - the company also runs Day's of Buckden, where jobs may be created as staff move to the St Ives branch.

Paul Wade of Day's said: "Some shops in the street have closed recently, but we hope that we can revive it a little bit."