Start Up Company, Life Light Rescue, is set to launch Life Light, which is mounted on the door frame of the childs bedroom door, is triggered by the sound of a smoke alarm. Once triggered, it sends out an intense strobe light that penetrates the densest of smoke, said company founder Derek Wilson of Great Paxton, who has spent most of the last three years in the development and patent process. Tom Carroll, past president of the UK Fire Chiefs Association and former chief fire officer of Cambridgeshire said: It is to fire safety what cats eyes are to road safety. For firefighters entering a burning building the priority is to find the child, and every second counts. In dense smoke every door must be opened and the space searched. Life Light reduces the time firefighters spend searching empty rooms by guiding them to where a child is most likely to be hiding. It also minimises the risk to firefighters by saving time. INFORMATION: Life Lights can be purchased only online direct from www.lifelightrescue.com. The unit price is £22.99 with 20 pence from each sale donated to charity.