A FREE seminar aimed at helping companies optimise the effectiveness of their advertising has been organised by Archant Herts and Cambs, parent company of The Hunts Post.

A FREE seminar aimed at helping companies optimise the effectiveness of their advertising has been organised by Archant Herts and Cambs, parent company of The Hunts Post.

The 90-minute seminar next week, entitled 'Making Adverts Work', will be led by Robert McInnis, author of 'Response-Oriented Advertising' and president of McInnis & Associates, a New York-based consulting firm specialising in print advertising strategies and design.

He will be presenting his simple approach of creating advertisements that work the first time that they run.

INFORMATION: The event will take place at the Novotel Hotel, Knebworth Park, Old Knebworth, Stevenage SG1 2AX next Thursday (September 16) from 2.30-4pm. Although the seminar is free, seats are limited. To reserve call Sue Lawrence on 01727 736477 or e-mail sue.lawrence@archant.co.uk