A NEW programme of workshops and briefings for small firms in Cambridgeshire has been launched by Business Link, the free Government-backed advice service. The events will take place from October through to March, at convenient locations across the county. Aimed at those just starting out, as well as established businesses, they are designed to develop business skills, ideas and knowledge, Business Link for the East of England said. From business planning, to finding new customers and using social media, theres something to suit every need. Last year, Business Link workshops attracted 24,035 delegates, and since then several new briefings have been added to programme. For more established businesses, these cover employee engagement, high impact presentations, search engine optimisation, website analysis and e-mail marketing. That is in addition to the well-established workshops, which have been further refined after customer feedback, as well as to reflect current market conditions and legislative changes. For those looking to start a business, there is a workshop to provide support every step of the way. Whether looking for business ideas, buying a franchise or simply finding the answer to the question is it for me?, Business Links workshops for new businesses will help get the basics right and provide support every step of the way, a spokesman claimed. INFORMATION: More than 800 workshops feature in this latest schedule. Most are half-day workshops. For full listings, information on workshop content and to book, visit www.bookevents.org or call the events booking team on 0845 601 1000.