St IVES-based mobile retailing specialist FoneStarz Media Group has launched its first direct-to-consumer product in a market believed to be worth $5billion already. Kazzip offers users a range of mobile information and entertainment services, including images, animations videos and tones. The company says it has already attracted interest from major brands looking for a mobile imaging specialist partner. FoneStarz chief executive Dave Moreau said: "The launch of kazzip is a significant and exciting step. In the last seven years we have built FoneStarz into a successful global content provider and we now have the infrastructure and expertise to launch this stand-alone service. "There will be an influx of direct-to-consumer launches, but we feel we are in the ideal position to establish ourselves as one of the leaders in this dynamic marketplace." Kazzip will initially be available to consumers in Germany, the UK and US. INFORMATION: FoneStarz is at Suite 2, Clare Hall, Parsons Green, St Ives PE27 4WY: telephone 01480 302 333.