New businesses are the sustaining lifeblood of Huntingdonshire's economy, when around 90 per cent of the working population are involved in SMEs. So there is always intense interest in those that succeed, survive and prosper. This year, the award has a new sponsor, Artisan Developments (UK) Limited, which has developed many of the district's business parks that are home to burgeoning small companies. New Business of the Year 2007 is Langdale Academy Of Dance, of Eaton Socon, which "hugely impressed the judges by what has been achieved in such a short space of time, despite entering a competitive and established local marketplace. "The passion, commitment and drive evidenced by the business owner was unsurpassed. The business is succeeding based on a determination to encourage young people to achieve their potential. "The business model is to make the services accessible to all through clever pricing and to give as much as possible back to the local community." Other shortlisted companies were Cambridgeshire Sports Physio, of Abbots Ripton, and Hartford-based IT company RMIS Limited.