Making Music: Anglian Water gets recognition for its PR

ANGLIAN Water s Music in the Pipeline project, designed to raise awareness about the importance of water conservation, has made media gurus sit up and take notice. The project was runner-up in the Best PR Campaign Category of the Media Guardian Innovat

ANGLIAN Water's 'Music in the Pipeline' project, designed to raise awareness about the importance of water conservation, has made media gurus sit up and take notice.

The project was runner-up in the Best PR Campaign Category of the Media Guardian Innovation Awards, known as the Megas.

The other campaigns were The Beautiful Game - a collaboration between the New Football Pools and English National Ballet, and The Sony Rolly, a dancing MP3 player.

For 'Music in the Pipeline', five unique musical instruments - hybrids made partly from the blue pipes used in water mains, and partly from brass - were commissioned by Anglian Water with support from Arts and Business.

The aim of the project, which included visits to schools by the brass ensemble Collegiate Brass and Anglian Water's education team, was to encourage people to be more conscious about how they use water.

Schoolchildren were invited to think about the connection between water and music, and make music of their own. Collegiate Brass has also given a number of concerts featuring the special instruments.

Media Manager Collette Nicholls said: "The media and education teams at Anglian Water were delighted that the project was received so well, and now being short-listed in the Megas was the icing on the cake.

"The category was won by The New Football Pools but we were thrilled to be runners-up alongside such imaginative and inspiring national campaigns.