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A WARBOYS-based marketing company has unveiled what it claims to be the latest in market research technology, an innovative marketing and presentation tool enabling companies to collect real-time customer feedback. Exclusively distributed by market resea

A WARBOYS-based marketing company has unveiled what it claims to be the latest in market research technology, an innovative marketing and presentation tool enabling companies to collect real-time customer feedback.

Exclusively distributed by market research specialists, England Marketing, based in Fenside Road, the Perception Analyzer can help companies improve services and satisfaction levels by putting customers and staff central to decision making.

The Perception Analyzer is an interactive wireless device that can collect responses instantly and present them for real time viewing and, generating both tabular and graphical reports.

Managing director Jan England, said: "Companies need to understand their customer and staff experiences in order to identify improvements.

"It has made it possible to put customers and staff at the heart of the decision-making process. The technology allows instant access to survey results, enabling decisions based on latest perceptions.