With e-commerce so important to an increasing number of companies, an attractive and customer friendly website is a must. This award recognises the impact that a new or existing company website has had on winner's business. It might involve use of the internet to attract new customers, communicate with the marketplace, a new design or structure of the site that has had a positive effect, e-procurement or service fulfilment. Three firms are in the frame: Blue Prawn Design, of Eynesbury, ISC Software Solutions, in Huntingdon, and Silver Wire Designs, in St Neots. Blue Prawn, from Eynesbury, has been around since 2006, offering website design and hosting to new and established businesses whatever their e-commerce budgets. It prides itself on offering innovative design solutions and continuing relationships with clients. It uses the website as a shop window to its services. All the website solutions offered by ISC Software Solutions focus on enabling clients' own staff to add new content easily, while building a visually stunning website using a variety of design and advanced web editing skills, the company says. Most people are not professional web designers, but everyone wants a website that looks professional and appealing that they can keep constantly updating - the nub of ISC SS's website offer. Jewellery maker Silver Wire Designs relies heavily on its website for sales, not only in the UK but for a developing market around the world. Appropriately, the site was designed by the company's owner Semina Lewis, who also uses it to compile a marketing database of potential new and repeat customers.