He has written several CRM add-on programs that have sold globally, and is an experienced public speaker on getting the best out of CRM. His presentation style is punchy and informative and demonstrates a real understanding of the issues that businesses face when optimising their sales and marketing strategies, the organisers say. CRM has been around for a long time, with a clear benefits case for medium and large enterprises. On the other side of the scale, the SME businesss database product of choice is a spreadsheet, Outlook, or the owners memory, a spokesman added. Don will also be speaking on eNewsletters at another HBN seminar on April 1. INFORMATION: HBN meetings take place on Fridays at Huntingdon Indoor Bowls Club, St Peters Road, Huntingdon, from 12.30pm until 2.30 pm.