Hunts flag firm to re-brand after 25% sales uplift

A HUNTINGDONSHIRE flag manufacturer has emerged from the Jubilee and Olympics season with sales 25 per cent up on the previous year – and with an imminent rebrand tomorrow (Thursday).

HoF Display Solutions in Kimbolton – which has been around for 35 years, mostly as as House of Flags – persuaded employees to defer their summer holidays to help meet unprecedented public demand for flags and bunting.

Now the company has revealed that, as a result of the Jubilee and Olympics, sales in 2012 are up 25 per cent compared with last year’s figures.

National sales manager Sandra Anley told The Hunts Post: “We are very proud to have been involved in two huge historical and patriotic events this year. Our sales are 25 per cent up on last year, which is fantastic for the company.

“ It has been a real team effort, involving everyone from sales to sewing and everyone in between. We are lucky to have such loyal staff who were happy to work their holiday time around ensuring we met customer needs during this busy period.”

While all the frantic work was going on, the company has spent the past six months on a re-branding exercise that will be revealed tomorrow (Thursday), which includes ditching the rather prosaic H0F Display Solutions trading name that it adopted nine years ago to underscore its diversification to include banners, bunting, flagpoles, exhibition stands, temporary signage and promotional displays in its commercial offer.

The trouble was that most people still referred to the Bicton Industrial Park company by its original name.

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Ian Simmonds, chairman of the company for over 20 years, explained his reasons behind the big change thus: “We have all recently been through tough economic times and this has encouraged us to focus on our customers more than ever. We felt it was important to update our company image to reflect our positive attitude to the market and the future.

“We are continuing to make investments to support increased output, along with improved speed of delivery and quality standards.

“I believe that the new image will reflect the bright and vibrant future, as well as show that we are a fresh and forward thinking business with our customers always at the heart of our focus”

A new website, featuring a much user-friendlier navigation, will go live tomorrow, and the new branding will be revealed in advertisements across a range of media.