ST IVES-based business coach and consultant Mike Yates is organising a cut-price sales master class next week, with all proceeds going to charity. Mike would normally charge �147 (plus VAT) for the half-day seminar at the Deafblind UK Conference Centre, i

ST IVES-based business coach and consultant Mike Yates is organising a cut-price sales master class next week, with all proceeds going to charity.

Mike would normally charge �147 (plus VAT) for the half-day seminar at the Deafblind UK Conference Centre, in Hampton, Peterborough, on Friday, August 7. Instead, the charity will get the whole of the �67 fee (plus VAT) that he will be asking for his "Sales Success 'Bite -Sized' Master Class" that will include a full breakfast.

"One of the keys in winning business over your competitors is to gain the edge in sales techniques - including a systemised approach to sales," he said. "This is going to be more and more essential in the months to come as business gets tougher (which, believe me, it will - but only for those that are unprepared for it).

"It has also been said that the only reason that our competition wins business (and we lose out) is because they are more skilled at selling their own business solution than we are at selling ours."

He promises an insight into a number of simple tools, systems and techniques that will help increase confidence in selling situations which, if applied, will significantly increase sales results.

INFORMATION: The event is at the National Centre for Deafblindness, John and Lucille van Geest Place, Cygnet Road, Hampton, Peterborough, PE7 8FD, on Friday August 7 from 8am to 1pm. For further details and to reserve a place, call Angela Hawkswell on 01733 358100, or e-mail Angelahawkeswell@deafblind.org.uk