Huntingdon’s PDX adds yet another lucrative deal

AWARD-winning Huntingdon company Pursuit Dynamics has concluded a potentially-lucrative joint development agreement with multi-national Proctor and Gamble that will enable P&G to exploit Pursuit’s reactor technology in a

wide range of its production processes.

The agreement follows a series of trials that started in Huntingdon in the spring. It will enable P&G’s technical centres to embed the PDX technology inside the client’s global facilities.

This will allow them to assess the potential cost and energy savings of using the technology in its manufacturing processes.

P&G and PDX expect to agree on an annual licence fee for using the technology in a range of manufacturing environments. The agreement can be extended to other parts of P&G’s business on a division by division basis, and PDX expects its technology to have broad application across P&G’s product-manufacturing range.


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The PDX reactor technology has been deployed in a range of different areas already, including food, brewing and beverages but also in areas such as bio-fuels production for the global ethanol production market.

The agreement with P&G, the leading global consumer goods company in the world with nearly $80 billion in annual sales, represents another key partnership for PDX, propelling it into a new key area of revenue and business growth, the company said.

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Chief executive Roel Pieper added: “We believe that the PDX technology can deliver attractive solutions for P&G, thereby demonstrating the substantial value and impact that our technology has to large-scale, high-quality consumer goods production processes”.

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