East follows Hunts into optimistic mood

BUSINESSES in the East of England are more optimistic of recovery from recession than the rest of the country, according to a recent survey. The findings reinforce the mood of Huntingdonshire business leaders, as reported in The Hunts Post this week. The

BUSINESSES in the East of England are more optimistic of recovery from recession than the rest of the country, according to a recent survey.

The findings reinforce the mood of Huntingdonshire business leaders, as reported in The Hunts Post this week.

The research, based on the opinions of marketing professionals, reveals that 67 per cent of Cambridgeshire businesses are sure the economic condition of the region will improve in the next 12 months.

Forty per cent of Cambridgeshire businesses said the same about the UK economy as a whole, compared with 26 per cent nationally.

The East also appears to have been the most flexible in the financial crisis, with 55 per cent of those surveyed saying the recession had led to a change in their product or service offerings.

Philip Preston, the Chartered Institute of Marketing's regional director for the East of England and Greater London, said: "It's reassuring to see that businesses in the region are staying positive as the economic climate remains gloomy. The country as a whole is still gripped by uncertainty, but East Anglia businesses appear determined to work hard through the slump and to adapt to the changes.