CAMBOURNE electronics company Nujira is hoping to inspire the next generation of engineers by sponsoring a prize in analog electronics at Imperial College, London. The five-year commitment will see the final-year student with the Best Individual Project in the area of analog electronics receive an award of £1,000. The Nujira prize is open to students on three Imperial College courses: Electrical and Electronic Engineering (MEng), Electrical and Electronic Engineering with Management (MEng) and Information Systems Engineering (MEng) programs. Nujira produces energy-efficient transmitters for digital cellular and broadcast transmitters. Professor Peter Cheung, head of the Department of Electrical & Electronic Engineering at Imperial College, said: Nujiras success has been founded on innovation in analog electronics and it is therefore extremely appropriate for them to be involved with Imperial College and this prize. We see this as a relationship with a broader agenda, and are keen to leverage the expertise of Nujira and our other partners in industry to enrich our students learning experience. Gordon Neish, vice president of engineering at Nujira, said, We are delighted to join with Imperial College in this initiative to encourage outstanding young engineers to focus on analog electronics. In a world pre-occupied with the need to reduce power consumption, we desperately need good young engineers with expertise in the analog domain to deliver the next generation of power system design breakthroughs.