CAMBOURNE-based electronics manufacturer Nujira has been recognised for its "hot technology and cool products" at the National Microelectronics Institute Annual Awards. The company's design for Coolteq.h RF power modules for cellular base stations won the Low Power Design Award 2009. NMI's chief executive officer, Derek Boyd, said: "The Low Power Design Award recognises innovative and novel designs that significantly reduce energy consumption without compromising the end-user functionality. "Nujira Coolteq modules address the environmental cost of a non-consumer commercial operation by tackling amplifiers in an innovative fashion and with a large potential world-wide market." In arriving at their decision, the judges agreed that Nujira has "hot technology" and "cool products" which deliver significant energy savings. Improving the efficiency of power amplifiers reduces the power consumption of the electronics and the power needed for cooling. These characteristics will be of particular relevance for remote generator-powered base stations. Receiving the award, Jeremy Hendy, vice-president of sales and marketing at Nujira, said: "We are delighted to receive a major endorsement from the premier industry organisation encouraging innovation in our industry. "Nujira has created a solution that addresses the energy and operating cost challenges faced by today's cellular network operators based on envelope tracking, a principle that has been understood for 70 years but never before successfully applied in a commercial product. "The solution involved addressing major analogue, digital and RF design challenges, which Nujira achieved with a team of talented UK design engineers." In its seventh year, the NMI annual awards dinner is regarded as one of the semiconductor industry's most prestigious events and this year attracted 300 guests from throughout the UK and around the world. Nearly 1,000 delegates from some of the world's top blue-chip companies will be at TechnologyWorld09, the UK's largest business-matching event, to be held at the Ricoh Arena, Coventry, on November 23 and 24. Nujira will be one of 50 companies from the East of England attending the event looking to boost contacts and sign trade deals. Low carbon products, innovations in mobile health care and advances in wireless and broadcast technology are three of the key themes of the event, and companies such as Panasonic, Nokia, Fujitsu, Turner Broadcasting and Toshiba are all heading to Coventry in the hope of partnering UK firms. Lord Davies of Abersoch, Minister for Trade, Investment and Small Business, who will be attending the event, said: "Some of the world's most innovative companies are heading to TechnologyWorld09 to meet UK businesses. "The UK continues to lead the way in terms of innovation and technology, and the chance to meet business partners face-to-face offers companies incredible opportunities.