ST IVES-based mobile content retailing specialist FoneStarz Media has signed a deal to provide content to LG users in 22 countries around the world including Australia, China, India and the UK. FoneStarz will provide a range of wallpapers and animations from its extensive international portfolio that LG users can access via their phones or by visiting www.lgmobile.com. LG mobile has introduced a new billing system that allows customers to collect loyalty points that can be redeemed for downloads. By visiting the LG mobile website and completing customer surveys, users will earn themselves credits that can be exchanged for content. FoneStarz chief executive Dave Moreau said: "Forming this partnership with one of the world's leading handset manufacturers provides FoneStarz with a fantastic opportunity to distribute our range of content to new users around the world. The innovative purchasing method provides customers with an appealing alternative to download." FoneStarz hosts, manages and publishes multiple-content formats for over 2,600 different handset types and currently licenses and aggregates content from more than 130 partners across the world.