A miniature dachshund from Godmanchester narrowly missed out on being crowned this year’s Face of Amazon pet competition.

Bob Lincoln-Bond was picked as a finalist from among 28,000 entries but was pipped to the post by a two-year-old rabbit, Effie.

Since entering the competition though, the 18-month-old pup has become a hit on social media, attracting almost 20,000 followers on Instagram.

"What started as a way for me to share my love for Bob and not annoy friends and family with hundreds of Bob pictures on my personal Facebook account has turned into something special," said Collette Thompson, Bob's owner.

"I really can't believe it."

The 29-year-old found the Amazon competition through Instagram and had to upload a picture of Bob and see how many 'likes' it got.

A typical post draws between 1,000 and 2,000 'likes', with Bob occasionally donning a bow tie.

And although Bob may not have won the competition, his new-found fame has helped many animal charities including Pup Aid - an organisation raising awareness of puppy farming.

"We did a lot of research into kennels and making sure Bob was from a reputable breeder, because you hear horror stories where they get treated so badly," Collette added.

"We did a lot of work with Pup Aid and I emailed them to see if there was anything else we could do and we've done a few competitions for them and helping to promote their work."

Bob will appear as a judge for a Pup Aid event this autumn.

To follow Bob, search @bobsminiadventures on Instagram.