Staff at the Beacon Wealth Group in St Neots have been out and about with Pudsey Bear in the run-up to this year’s Children in Need event.

Pudsey attended Kimbolton Fireworks and visited local schools, pre-schools, nursery's and also Holly Ward at Hinchingbrooke Hospital.

The theme this year for Children in Need is 'Do Your Thing' so the team at Beacon Wealth Group came up with the Pudsey Bear song to a tune of Baby Shark, complete with BSL signs. The school children have been learning the British Sign Language actions and singing and dancing with Pudsey.

Tony Larkins, Beacon Wealth managing director said: “We like to be part of the community and get involved with local schools and the hospital to give back a bit of enjoyment to the children, while raising money and awareness for a good charity. Children in Need is such a fantastic cause we are delighted we have been able to do this over the last 10 years and working with the BBC for the last sevenb years we have raised thousands over the years and will continue to do so.”

Fund totals are being collated and will be shared on the Beacon Wealth Management website, all funds raised go straight to BBC Children in Need.