Retailer Aldi is embracing the season of goodwill this year and is calling on charities and community groups across Huntingdonshire to register so that they can collect food donations on Christmas Eve.
Following the launch earlier this year of the partnership with Neighbourly, a community engagement platform that links businesses to charitable organisations, 95 per cent of Aldi stores are now donating surplus food up to five days a week, all year round.
According to the chain, Christmas provides an opportunity for even more charities to benefit from the initiative, and are calling on all charities and community groups in Huntingdonshire to get in touch for a Christmas Eve donation.
As part of the initiative, charities and community groups will be paired with local Aldi stores and can collect fresh food products that are near the end of their shelf life such as fruit, vegetables, fresh meat, fish and bread after the store closes at 6pm on Christmas Eve.
Last Christmas, Aldi donated just under half a million meals to charities across the UK, and is hoping to increase this for Christmas 2019.
Fritz Walleczek, managing director of corporate responsibility at Aldi UK, said: "Our Christmas food donation scheme is something we're really passionate about, and we're working with Neighbourly this year to pair as many stores up as possible.
"Last year we were able to reach thousands of people across the UK, and some charities were even able to prepare fresh meals that fed families well into the New Year. This is our third year of Christmas food donations and we're hoping this year will be just as successful, and we look forward to working with local charities and food banks from Huntingdonshire in the future."
Charitable groups interested in working with Aldi this Christmas should contact Neighbourly via e-mail at aldichristmas@Neighbourly.com before Monday, November 11.
All groups that apply must: Have a level two hygiene certificate gained in the last two years; be a registered charity, CIC or community group; and be able to collect, transport and store chilled food products.