New-look supermarket to be tested in St Neots

A ST NEOTS supermarket is to trial a new way of working, dedicating more space to selling food from local farmers and more space to fresh produce. Waitrose is launching its project at the St Neots store in Priory Lane next week and if successful could be

A ST NEOTS supermarket is to trial a new way of working, dedicating more space to selling food from local farmers and more space to fresh produce.

Waitrose is launching its project at the St Neots store in Priory Lane next week and if successful could be rolled out across the country at the firm's smaller stores.

As well as changing its food focus, Waitrose said the supermarket would offer community information.

A spokesman for the store said there would be "a big community wall" celebrating local "food heroes".

He told The Hunts Post: "As you go in the store there will be a wall telling people about the local food that can be found in the store, where it is sourced and information about the local producer.

"This is a community wall, it is not a notice board about things for sale - it will have local news on it. The wall will have details of local transport and community events."

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He added: "This is a trial, so we want to get it right. We spoke to hundreds of shoppers in St Neots and elsewhere and we asked them what they wanted. The answer was more local produce - so we have increased our local lines by 200 per cent. They also said they wanted to keep the service counters on fish and meat, the delicatessen and the bakery.

"We are still encouraging feedback from customers and staff in the store will be glad to hear customers' comments. This is a national trial so we want to get it right

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