As people are increasingly living longer, relatives and friends have to face tough decisions on where their loved ones should live.
Often the decision of finding a care home or a nursing home can be a difficult and emotional experience which is why Jane Halliday has set up her business, Still Wear Purple, to help relieve the stress of the search.
"I have a professional background of working in care homes and with Bupa and throughout the years I've realised that for families it is a big decision to make and quite often it is made without any real guidance or information."
Now Mrs Halliday, who lives in Ingram Street, Huntingdon, is offering her help to people that are looking for a suitable home for a family member.
"If they would like I will come and look around care homes with them and will be able to ask all questions to be able to get the information that is much needed before making the decisions."
The business owner has also expressed an understanding of the urgency that some families have to go through when trying to find a care home.
"It is quite often that family members will suffer a fall at home and they will be taken into hospital, given treatment and then need to be taken into a care home in the afternoon following their release from hospital."
To combat this Mrs Halliday will give families an option of visiting a care home without them being present.
"People will want a professional eye to look over the facility when they are busy looking after their loved one so I will be able to take a look around the home and feedback all the information for them to make the best decision."
Mrs Halliday will also help with Care Quality Commission reports as well as cost discussions, the settling in process and options available other than care homes.