A Houghton firm has taken a novel approach to advertising its new product by creating a rock video.

To mark the launch of its latest self-adhesive tape, Le Mark has partnered with up and coming British rock band Star from Ivy.

The full-length video, titled Can't Breathe, shows both the set up and performance using the company's new Magtape Xtreme.

Speaking of the video, Stuart Gibbons, managing director, said: "It's been the best product launch to work on, when you have a fantastic new product what better way to link it with a memorable music track?

"The benefit to our dealers and end user clients alike is you get to see Magtape Professional tapes working on practical solutions found every day on a stage or in a studio."

The video was officially launched at the international trade fair Pro Light & Sound Frankfurt.

To watch the video, go to youtu.be/7XlYTOP6BFU.