Council’s crossing campaign a success

THE Stop means Stop campaign aimed to inform motorists of the dangers of ignoring school crossing points has been hailed as a success. The initiative was started by Cambridgeshire County Council which was concerned by the number of drivers who deliberat

THE 'Stop means Stop' campaign aimed to inform motorists of the dangers of ignoring school crossing points has been hailed as a success.

The initiative was started by Cambridgeshire County Council which was concerned by the number of drivers who deliberately ignored school crossing patrols, or drove past them using threatening or abusive language.

Last year's figures showed a 12 per cent decrease in the number of 'drive through incidents' following the year long campaign. Thousands of stickers, leaflets and advertisements were used to inform the public of the dangers.

Cambridgeshire County Council supplies the region with school crossing patrols to ensure the safety of children crossing the road.


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Andy Swallowe, school crossings patrol service manager for the council, said: "School crossing patrols are really unsung heroes who make sure our children get across the road safely. We are pleased that this campaign to improve road safety has been successful and motorists have listened.

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