Suppliers vie for a slot on the shelves of new St Ives branch of Morrisons

PUBLISHED: 16:06 30 October 2017 | UPDATED: 16:20 30 October 2017

The Cambridge Cider Company showed off its range of drinks. Picture: TIM GEORGE

The Cambridge Cider Company showed off its range of drinks. Picture: TIM GEORGE

tim george photographer

Supermarket retailer Morrisons invited food and drink suppliers from across Cambridgeshire to show off their wares at a special showcase event held in St Ives.

Madame Sunshine attended the showcase in St Ives. Picture: TIM GEORGE Madame Sunshine attended the showcase in St Ives. Picture: TIM GEORGE

The national chain welcomed 26 county firms to the Burgess Hall today (Monday), with producers vying to win a slot on the shelves of Morrisons branches in the region, including a new store set for St Ives.

Work on the town store, to be located in Harrison Way, is set to completed early next year, according to Morrisons.

Paul White, who will be the manager at the store said: “We’ve listened to local residents who told us they want to see locally and regionally produced food in our new store, and that’s what the showcase was all about.

“Morrisons already makes more of its own food than any other supermarket and this search is about finding the best local foodmakers who produce food to suit local tastes to help feed Cambridgeshire.

An artist's impression of the new Morrisons, in St Ives An artist's impression of the new Morrisons, in St Ives

“The search means that customers will be able to buy more food that was made or produced in Cambridgeshire.”

Among the firms showing at the event were: The Ely Gin Company, from East Cambridgeshire; Madame Sunshine, a chutney supplier based in Cambridge; and the Cambridge Cider Company.

St Ives residents, including members of the Women’s Institute, were invited to the showcase to help decide which suppliers should make it through to the next stage of the process.

The successful producers will now be invited to a final round interview at Morrisons’ head office in Bradford.

Members of Huntingdonshire District Council’s development management panel voted in favour of plans to allow the company to open a store in Harrison Way, in February.

The plans will also set the erection of a smaller, non-food retail unit on the site.

More news stories

13 minutes ago

Rivers and wildlife could be left without sufficient water unless action is taken to reduce water use and wastage, according to an Environment Agency report.

14:25

A St Ives business is doing its bit for the environment by signing up to a scheme that promotes free water refills.

12:10

A man who admitted raping and sexually abusing a child has been sentenced to 13-and-a-half years in prison.

Doctors at a practice in St Ives that was rated inadequate by inspectors admitted they were shocked by the findings, but used the report to bring about a rapid improvement in standards.

Most read stories

Local business directory

Cambridgeshire's trusted business finder
HOT JOBS

Show Job Lists

Digital Edition

Image
Read the Hunts Post e-edition E-edition

Newsletter Sign Up

Hunts Post weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy