Marketing
Marketing is a key function of the business in terms of raising the profile of all Herts & Cambs print and online brands. The Department provides market research, business analysis and promotional support, enabling the business to move forward and expand year on year. The Marketing function promotes Archant's core values and unique point of difference in a competitive market place.
Profile of Amanda Brook - Marketing Co-ordinator
How long have you been with the Archant?
Just over a year
What attracted you to join?
I have always been interested in Media and publishing, so when the opportunity arose to work for a local media company, I knew it would be a great experience for me.
What is like to work here?
In one word..... varied! The job in itself is extremely challenging and diverse which suits me.
How would you describe a typical day?
It depends on what project I am focusing on. Recently, my focus has been on making sure the newly launched digital brands (Homes24, Jobs24 & Drive24) are a success and brand awareness in the market is achieved through various marketing & promotional campaigns.
What is the best part about your job?
The diversity, being able to be creative and introduce a wide range of marketing initiatives.
What is the most challenging part of your job?
Managing my time efficiently and making sure all the Herts & Cambs newspaper titles are in the forefront of both the customer and consumers mind
